The Disciplined Marketer » Social Media http://thedisciplinedmarketer.com Top Performance for Entrepreneurs, Marketers and Salespeople. Mon, 01 Sep 2008 23:57:19 +0000 en hourly 1 http://wordpress.org/?v=3.0 How NOT to Write a Blog Post (Part 2 of 2) http://thedisciplinedmarketer.com/how-not-to-write-a-blog-post-part-2-of-2/ http://thedisciplinedmarketer.com/how-not-to-write-a-blog-post-part-2-of-2/#comments Wed, 27 Aug 2008 23:47:43 +0000 Landon Ray http://thedisciplinedmarketer.com/?p=148

If you didn’t read the first post in this two-part series, called Seth Godin Wiffs One go check it out.

Last week, Seth wrote a post that was stupid.

So I wrote a post telling the world why he’s wrong, partly just to say so and partly to setup this post… a blog lesson wrapped in a touch of self-criticism. Here we go.

5 Reasons NOT to write a post like ‘Seth Godin Wiffs One”.

]]> http://thedisciplinedmarketer.com/how-not-to-write-a-blog-post-part-2-of-2/feed/ 5 Seth Godin wiffs one (or, How Not to Write a Blog Post) http://thedisciplinedmarketer.com/seth-godin-wiffs-one/ http://thedisciplinedmarketer.com/seth-godin-wiffs-one/#comments Fri, 22 Aug 2008 23:42:17 +0000 Landon Ray http://thedisciplinedmarketer.com/?p=115

This post is a perfect example of the kind of post you really want to write, but shouldn’t. Next week, I’ll tell you why this post is a bad idea (despite being stingingly clever, penetratingly well written, and absolutely correct.)

In the meantime, read it and tell me what’s wrong with this post in the comments!

I’m as much of a Godin fan as the next guy. He’s a brilliant thinker and a prolific writer. What’s not to admire?

Today, though, he missed badly… something he rarely does.

In his post Ads Are the New Online Tip Jar, he suggests that readers should ‘pay’ for the free content they consume on blogs by clicking the ads displayed thereon. Also, that if we all started ‘tipping’ writers that way, it would immediately change the economics of the web.

Maybe he ran too quickly to the keyboard after having that thought, because he’s way off base… and I can’t help but imagine he’d have realized it himself with just a moment of reflection.

First, telling folks to click on ads that are paid by the click is to ask them to commit click fraud which is, according to wikipedia, ‘a felony in several jurisdictions‘ including California and the UK.

]]> http://thedisciplinedmarketer.com/seth-godin-wiffs-one/feed/ 6 My Fear of Facebook = Your Prospect’s Fear of You http://thedisciplinedmarketer.com/my-fear-of-facebook/ http://thedisciplinedmarketer.com/my-fear-of-facebook/#comments Mon, 11 Aug 2008 08:53:25 +0000 Landon Ray http://thedisciplinedmarketer.com/?p=13

Ok. I’m not the very most cutting edge dude when it comes to technology and such. I’m no slouch, but I admit that I just opened a Twitter account a couple weeks ago… because our local reporter was tweeting the most up-to-date info about the Gap Fire that had us evacuated from our home for several days. So, I was under duress.

I’ve had a blackberry for a couple years, but just hooked up my email the other day.

I’ve had a Facebook account, but no photo up and no friends ’till just two weeks ago. And despite being hammered from every direction about my dire need to be blogging, I’ve been dragging my heels.

Why so (relatively) slow on the uptake?

Well, it’s because of a lot of things. Let me tell you about some:

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